Heisman Trophy Media & Marketing Campaigns

Our goal is your goal -- to be in New York, sitting in the Downtown Athletic Club in the second week in December watching your player strike the pose and lift the hardware that will forever immortalize him and change the stature of your football program and athletic department.

The Heisman Trophy is no longer won solely by on-the-field performance. To be considered a serious contender, your school's candidate must also be effective, well-spoken and comfortable during interviews. It also takes a comprehensive and effective media and marketing campaign designed to impact not only the sports writers who vote, but also the broader college football audience.

MVP's Heisman Media & Marketing Program includes customized individual media training sessions, to include intensive on-camera interview training. Additionally, MVP will prepare and implement a custom-designed strategic media and marketing campaign designed to give your candidate the advantage for the off-the-field competition.

Our strategy is to move all-in and commit to making your player the clear front-runner off the field.  This is not easy and it will not be cheap.  We recognize that and need you to recognize it too.  This is not a highlight DVD created by an intern in the sports information office.  While cost-effective, that's not going to grab anyone's attention. 

It takes courage and vision by the athletic department to be bold enough to win it off the field too.  Only call us if you want to knock the socks off the college football world with our unique approach to stating your player's case for the Heisman.   

"It takes preparation, resources, vision, passion and dedication to dominate the media and marketing off the field.  A cheesy poster and DVD designed by a sports information intern is NOT a Heisman marketing campaign -- it's very 1995 & pathetic."

Kevin Long, President, MVP Sports Media Training